Reflexis → Zebra: enterprise software for the store floor

The context

Reflexis built workforce management and store operations software for major retailers. Store employees, managers, and owners used it every day, on the web and on mobile, to handle scheduling, tasks, and operations. In 2020, Zebra Technologies acquired Reflexis for $575 million.

My role

I led UI/UX for seven years, running brainstorming, design, and design-to-development processes for the Reflexis web and mobile applications.

What I did

• Designed dense, data-heavy workflows and dashboards across many user roles, turning complex information into fast, confident decisions.
• Untangled legacy information architecture and consolidated fragmented workflows into consistent patterns.
• Owned the design system across product modules, keeping the suite consistent as it grew.
• Conducted W3C and Section 508 accessibility audits so the product worked for a large, varied workforce.
• Directed the integration of an early IBM Watson-based predictive analytics model, and designed how its predictions were presented so people could rely on them appropriately.
• Presented and defended design decisions to engineering, product, and executive stakeholders.

Outcome

• Reflexis's application UI/UX was named #3 of the top five takeaways from the 2016 NRF Big Show.
• I led the product UX through years of growth that ended in Zebra's $575 million acquisition.